According to a recent Nielsen study of 20,000 mobile consumers, there is a direct correlation between a person’s age and income and his likelihood to own a smartphone.
Well, that’s not a big shock. However, what I find interesting is that over half of the respondents age 18-24 making less than $15,ooo/year own a smartphone. That age and income bracket is more likely to own a smartphone than the older people in the $100,000+ bracket.
That’s a significant figure. It could be attributed to parents paying their children’s phone bills while they are in college. Even so, in the next age bracket, 25-34, 43 percent of people making less than $15,000/year own a smartphone.
This evidence shows that younger people, despite living on a tight budget, value owning a smartphone and are willing to pay more for data plans and expensive phones. Also, it shows that this a critical demographic to consider when building your mobile strategy.
What do you think? Are you at all surprised by the study’s findings?