Situation

Faced with the challenges of an extremely competitive web market, American Financial Solutions (AFS) needed a responsive, creative and full-service partner to consult on and perform marketing and advertising projects.

Services Provided

Consulting, web development, PPC management, search engine optimization, ad buys, hosting

Solution

AFS initially asked Peak to evaluate their market research and translate the information into a strategy for enhancing myfinancialgoals.org. Peak coordinated AFS’s nationwide web marketing efforts and was then was contracted to produce plans and implement specific web enhancements including Search Engine Optimization, content and navigational enhancements, direct marketing campaigns, targeted landing pages and design strategies to increase client conversions.

AFS also contracted with Peak to re-do their television commercial spots and manage their ad buys.

Results

AFS has found a responsive and reliable partner to focus their online efforts, organize departmental efforts across their web properties, better communicate with existing and new clients, improve user experience and gain efficiency in program implementation.

AFS has enjoyed double-digit spikes in new client calls, triple-digit percentage increases in web traffic and 1-3% increases in CTR for their PPC campaigns.