Situation

Warren Miller films are the beginnings of what is now called Extreme Sports. A combination of entertainment, raw adventure coverage and radical athleticism, the legions of fans who attend are a sponsor’s fantasy: enthusiastic, participatory and loyal, but how do you capture the marketing opportunities inherent in the thousands of people who attend each show?

Services Provided

Design, Site and Database Development, Hosting, Maintenance

Solution

Mountain Sports Media, the parent company of Warren Miller Films, decided a web-based tool where patrons could enter a special code on their ticket to view exclusive opportunities presented by the movie’s sponsors was the key. The benefit is two-fold. Mountain Sports Media collects valuable information on their customers’ interests and can provide their sponsors with the added value of additional customer exposure, real customer data acquisition and promotion usage tracking. Peak provides the environment and engine to allow:

• 24/7 self-serve promotions
• The creation of a targeted customer database
• Control and administration of regional promotions
• Tracking and reporting of coupon usage
• Management of partner/franchise activity

Results

The results were outstanding with well over 2,000 users a day viewing sponsor coupons over the three month showing of Higher Ground (the title of the 2005 Warren Miller film), redeeming thousands and thousands of sponsor coupons. Both the client and sponsors benefit from:

• User data and coupon usage that is acquired, stored, tracked and reportable
• Granular control of promotional offers
• Simplified management of coupon accounting, even unified barcode tracking
• Plug and play promotional tool customized to their specifications